On November 10, 2009, Pacific Business Press held the 9th Shanghai In-house Congress at the Renaissance Pudong Hotel. King & Wood was the only IP presenter for this event.

The 9th In-House Congress Shanghai 2009 brought together over 200 leading in-house lawyers and senior business executives from both the private and public sectors in China. Delegates participated in specific practice area workshops featuring prominent business leaders and private practice lawyers.

King & Wood’s workshop, ‘Developing Your IP Strategy in China’ was presented by four partners from the Shanghai Intellectual Property Group, Cecilia Lou, Denning Jin, Harold Tsiang and Mia Qu.

The IP topics covered in King & Wood’s workshop included:

• Enforcement and risk prevention
• IP prosecution and protection strategies
• IP asset management, maintenance and value-maximization
• New developments in the IP environment in China